Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.

Real Versus Fake Journey Maps

Real Versus Fake Journey Maps

Customer journeys aren’t created; they’re discovered — and then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving the customer experience.

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights on design systems, software development, ROI, UX, digital transformation, best practices for managing teams, and much more.

Velocity is a Vector

Velocity is a Vector

"It matters both how fast you're moving and also in what direction you're going. In fact, the direction matters far more than the magnitude. No amount of moving faster will help you reach your goal if you're heading the wrong way," writes projekt202 CTO Rob Pierry.

Managing Sprint Priorities

Managing Sprint Priorities

When faced with unexpected project demands, how do you best manage priorities from a sprint team context? projekt202 Senior Program Manager Ken Hutchinson shares productive strategies to help you stay focused across any framework or process.