To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.
“Failure only happens when we give up, and the roadblock itself is only another tool for us to learn and grow,” writes projekt202 Senior Program Manager Josh Wilkinson in this look at skillfully managing change, collaboration and project development.
Customer journeys aren’t created; they’re discovered — and then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving the customer experience.