Behavioral Science Meets Application Development
We build software that delivers valuable experiences, connecting with people on aspirational and emotional levels
The science of understanding people has been developing for centuries, but not enough has been done to integrate these approaches into the process of software development. Over more than a decade, we have refined a repeatable, programmatic methodology that centers on answering questions about customers through direct observational fieldwork to identify people’s needs, behaviors and aspirations. This provides a perspective on customers that clients typically have never seen.
The aim of this work is not more data – most companies are swimming in information. Instead we create a strategy for the experience the software will provide – a framework that allows developers, designers, marketers and architects to make decisions that support the intended customer experience. projekt202’s integrated offering takes insights from the field and manifests them in developed software that engages customers and improves business results.