Major Retailer Loyalty Program Launch

projekt202 helped an international retailer get to 1.5 million loyalty customers in only six months. With half of the company's sales now coming from these loyalty members, this was a game changer.

With over 70 locations in the United States and shipping to customers in more than 96 countries, the retailer engaged projekt202 to pilot and launch this new loyalty program across its stores. The project's goals were to better serve customers and to gather a deeper understanding of their shopping behaviors. 

The first launch was a pilot program for customers to enroll in the loyalty program or retrieve member information at the register. projekt202 rolled out this solution across a subset of locations, using an Apple iPad with a custom developed point-of-sale solution. 

After a successful pilot run, this solution was further developed and launched across all stores at the point-of-sale. projekt202 extended the program online with a companion website with extended functionality.

  • 1.5 million loyalty customers

  • Half of all sales generated from these loyalty members

  • Time to target: only six months