Marketing & Analytics

Marketing is uniquely positioned to innovate and manage the customer experience and digital transformation. With massive amounts of customer data and insights, marketers can influence business trajectory by understanding and empathizing with the people who buy and use their products and services. projekt202 assists organizations in becoming “Customer-Obsessed” by focusing on the experiences, journeys and relationships that customers have with products and brands.

In the age of the customer, marketers are faced with unparalleled change and complexity. Our Marketing Strategists understand the current landscape and recognize that there is no one-size-fits-all solution. We leverage the full digital capabilities inside your organization and projekt202 to create opportunities that customers love.

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CONTENT SCIENCE & DESIGN

We develop content strategies and methodologies aligned to consumer behaviors and business goals. Content is the core of any experience and the experience is the brand. Our Content Science & Design team will design and build a custom content engine that maximizes your budget and resources while reducing costs and complexity.

Includes Editorial Planning, Organizational Design, Content Measurement Models, Distribution Strategies, Content Platform Design & Development, Content Automation, Personalization & Technology, Content Management Systems, Asset Management, SEO Analysis and Strategy


Experience Data & Analytics

Developing measurement models and generating insights from experiences requires deep insights into all available data across the organization. From sales and marketing to customer service, the data journey illuminates the critical touchpoints across the customer experience and creates opportunities to innovate in an agile way without disrupting the business.

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Includes Competitive Analysis & Benchmarking, Data Journey Maps, Key Performance Indicator (KPI) Definition, Customer Behavior Analysis


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SOCIAL & INFLUENCE STRATEGY

Social has permeated every aspect of business. From empowering employees to evangelize the brand to enabling the salesforce to engage and sell effectively in the social space, social media has moved out of the silo and into everyday processes. Our Social & Influence experts understand the technology, processes, training and governance needed to develop organization-wide strategies that support Social Listening, Social Care, Social Selling and Social Marketing without bifurcating the customer experience.

Includes Social Technology & Systems, Social Organizational Design/Center of Excellence, Social Listening & Insights, Platform Strategies and Integration, Influencer Identification & Engagement, Employee Training & Engagement, Social Governance


Marketing Technology Design & Strategy

Technology is dramatically changing the way marketers work. With thousands of software solutions at our disposal to assist with automation, personalization and optimization, knowing where to start or how to get the most out of your investments is challenging. Whether you choose a Best-in-Class or All-in-One stack, our team will help you make the right investments and capture value.

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Includes Marketing Technology Stack Assessment, Customer Experience Technology Journey, Gap Analysis, Vendor Identification & Selection, Systems Integration


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INNOVATION AS A BRAND

Disruption does not equal innovation. While startups are creating new business models and changing industries, disruption is not a guarantee for success. The experience of Uber, AirBnb and others is certainly more convenient and faster than legacy business models and the experience has become their brand. By being closer to the consumer and connecting a distributed experience to a larger entity, these disruptive brands have built a shared connection and experience that supersedes the sum of its parts. We’ll help you build a culture of innovation and integrate that message into the customer experience with confidence and trust.

 

Includes Innovation Lab Design & Development, Custom Innovation Workshops, Messaging Hierarchy, Brand Evolution Roadmap, Product/Service Launch Strategy, Market Entry & Expansion