Strengthening IT's Position Through a Business Technology Strategy Based on Customer Obsession
This webinar features guest speakers from Forrester Research and projekt202.
More than 60% of businesses don't understand
basic truths about their customers.
Your organization may well be part of that statistic.
IT organizations must be prepared to lead with a strategy based on a continuous pulse on their customer's real needs. Enabling this capability involves a new approach to planning, as well as new team members, tools, techniques, and a cultural shift to unite them.