innovation, validation and product definition
The Focused Innovation phase is the point at which we move from strategy to execution, seeing ideas for solutions developed in Revealing Reality come to life in tangible prototypes. Now, we create the foundation for the final designs with a set of activities that ensures we stay close to the insights and strategy developed in the previous phase.
We focus by envisioning solutions in the context of customers’ lives, we establish optimal flows for how users move through an application that match their ways of working, and we explore visual concepts for how the application will look. We then validate the conceptual designs with real users and objectively evaluate users’ responses.