Three ingredients to a good product: How Research, Design and Development work together to create great experiences
People’s expectations for experiences continue to grow — both with consumer products and in the workplace. To exceed expectations and build truly great experiences, you need a strategy based on customer insights, a great design, and solid technology. Unfortunately, many miss one of the key ingredients and the product falls flat.
In this talk featuring projekt202’s Emily Diersing, Jasmine Walker and Tania Simpson, you will hear from a researcher with a background in anthropology, a designer who excels at creating great experiences, and a developer who speaks design. They will share how they work together to create something that people fall in love with using their practical experience working with some of the world’s biggest brands at projekt202.
The presentation takes place at the National Student Show & Conference (NSSC), helping students become successful creative professionals. NSSC is a professionally judged creative competition and conference built for students and their educators.
The three-day conference (March 28 - 30, 2019) is packed with unique opportunities to help students enhance their design education and prepare themselves for the professional world. Get inspired by keynote speakers, learn new skills from breakout sessions, improve your work with portfolio reviews, or land a job at the job fair.
No matter what level you are at, there is learning and opportunity everywhere you turn at the NSSC.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Allstate, Canon, Capital One, Dell, McKesson, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, Subway and The Container Store, among many others.