Providing a memorable user experience demands skill, consistency, an attentive interest in the end user, and often a large dose of creative ingenuity to pull it all off. Creativity fuels innovation, solves complex problems, and can help our jobs feel less like work. By ignoring boundaries the creative mind leaves restraint behind and finds new and important ways to accomplish goals – all for the alleged benefit of the user. When we’re all so busy making things better, who has time for things like ethical considerations?
Ethics, however, serve an important purpose by providing a critical framework for successful group interactions. In the field of UX our impact on the world is growing ever larger and as it does our actions have further reaching consequences. Can you apply good ethical practices without compromising your creative intent? You can. Let’s start by doing better.