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Kelly Moran Mentors Students in SMU's MADI Program


  • Southern Methodist University 6425 Boaz Lane Dallas, TX, 75205 United States (map)

projekt202 Principal Experience Researcher Kelly Moran will be a guest mentor and advisor to students in SMU's Master of Arts in Design and Innovation (MADI) program on Friday, Feb. 16, and Saturday, Feb. 17.

The Master of Arts in Design and Innovation at SMU provides students an opportunity to learn about a human-centered design process, innovation frameworks, and creative confidence.

The mission of the MADI program is to prepare mindful problem-solvers to take on systemic, meaningful challenges with creativity and confidence. MADI provides students with an innovation framework based on human-centered design, a process which values solutions that balance human desirability, market viability, and technical feasibility.

With a strong emphasis on the values of design-thinking and entrepreneurship (including teamwork, iteration, action-bias, and responsiveness), the program is focused on preparing students to enter the professional world with confidence in their ability to solve meaningful, complex problems.


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