In his Big Design presentation, Joe Dyer, projekt202 Director of Experience Strategy & Insight (ESI), will provide insights into behavioral science and its applications in UX research.
After a brief summary on the history of behavioral science, Joe’s talk will tie together the practice of evaluative and generative user research to the tenets of the actual scientific method, with the overall intention of improving the construct validity and trustworthiness of UX research findings.
Read more from Joe Dyer:
Real vs. Fake Journey Maps
How to Build Evidence, Credibility and Consensus
Abandoning Customer Experience at the Worst Possible Time
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The Big Design 2018 Conference on Sept. 20 - 22 in Dallas is a must-attend event for user experience (UX) and usability professionals, digital marketers, designers, content strategists, and developers. Over 1,000 participants attend informative workshops and presentations given by Big Design's roster of speakers, a diverse mix of industry experts, well-known authors, web influencers, software developers, and more.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Allstate, Capital One, Dell, McKesson, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, Subway and The Container Store, among many others.