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Jeremy Johnson presents: "Businesses Want Results, Not Empathy Maps" @ Big Design

  • Gilley's Dallas 1135 South Lamar Street Dallas, TX, 75215 United States (map)

Design continues to grow within organizations, and many groups have finally gotten that “seat at the table” we were always wanting. But, there is a concern that while we’re bringing valuable customer insights, we’re not connecting them to action to the dismay of business teams. Design needs to drive actionable roadmaps and backlogs with concepts and insights that bring business value. This talk will illustrate how to make sure you’re connecting customer insights to tactical projects, through design, to launch!

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