In this talk on the final day of Big Design 2018, projekt202's Vice President of Customer Experience Jeremy Johnson will expertly illustrate how to ensure you connect customer insights to tactical projects, through design, to launch.
Design continues to grow within organizations, and many groups have finally gotten that “seat at the table” we always wanted.
But, there is a concern that while we’re bringing valuable customer insights, we’re not connecting them to action, to the dismay of business teams.
Design needs to drive actionable roadmaps and backlogs with concepts and insights that bring business value.
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The Big Design 2018 Conference on Sept. 20 - 22 in Dallas is a must-attend event for user experience (UX) and usability professionals, digital marketers, designers, content strategists, and developers. Over 1,000 participants attend informative workshops and presentations given by Big Design's roster of speakers, a diverse mix of industry experts, well-known authors, web influencers, software developers, and more.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Allstate, Capital One, Dell, McKesson, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, Subway and The Container Store, among many others.