projekt202 VP of Customer Experience Jeremy Johnson serves as guest moderator for AMA DFW's Aug. 15 Executive Luncheon.
In a digital age that prioritizes experience, convenience and personalization, user experience is the most critical component of your digital marketing campaign, yet many marketers completely overlook it. Successful digital marketers know that the key to facilitating conversions and providing the level of personalization customers now expect is having great UX.
You can no longer just hand the keys over to your web and UX designers in the hopes that they will automatically understand your marketing objectives. If you’re serious about your digital marketing campaigns its time you get serious about UX.
- How to better understand your users and their experience
- UX best practices across all the digital marketing channels
- How to collaborate with your UX team for maximum results
- What your digital analytics won’t tell you about UX
- Pinpoint when and why your UX fails to meet expectations
Panelists for the Aug. 15 event are Brian Sullivan, Director of Design Strategy at Sabre Corporation; Elaine Torres, Senior UX Visual Designer with 7–Eleven; and Sam Jebeli-Javan, VP Senior Digital Product Manager, Global Consumer Technology, with Citi.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.