Brand Experience Strategy | Brand Experience Assessment | Experience Design
Showing the World What Customer Success Looks Like
In Brief
Salesforce moves at a faster pace than many start-ups. As such, the web marketing team has to keep up with the company’s breakneck pace of events, acquisitions, and iterative improvement. In order to keep up with both the pace and expected quality, Salesforce made projekt202 an extension of their digital team to focus on the digital aspects of their brand experience. From innovative digital experiences at Dreamforce to the design of the homepage, we’ve partnered with dozens of groups within Salesforce to improve the company’s digital experiences.
The Work
Brand Experience Strategy
Brand Experience Assessment
Experience Design
A digital strategy designed for flexibility and scale.
The Challenge
The world’s most innovative software company moves at a faster pace than many start-ups. The company’s web marketing has to keep up with that breakneck pace of events, acquisitions, and iterative improvement.
On top of all that, Salesforce wants the best of both quality and speed—there is the expectation that crisp, branded digital marketing executions will be done quickly.
Designing at the speed of business.
The Solution
From innovative digital experiences at Dreamforce to rethinking core aspects of the online conversion funnel, from the design of the homepage to a redesign of the live chat experience, we have partnered with dozens of groups within Salesforce to improve the company’s digital experiences.
“projekt202 does great work. Period. They’re very thoughtful and they work in a collaborative way, and we have a strong partnership. It feels like they’re part of our team.” —JD Swartz, VP & GM Creative & Digital
Key information all in one place.
The Impact
Salesforce homepage
Working hand in hand with the internal creative team we developed and extended a new look and feel for the Salesforce website. As part of this system design project, we were tasked with redesigning the homepage. Our redesign was met with rave reviews and higher engagement numbers.
Free trial conversion rates
With conversion rates flagging in one of the company’s key B2B marketing offers, Salesforce asked us to think about ways of improving the path to enrolling in a free trial of the software. Our redesigned lead generation form increased conversions by more than 50% overnight for the first market in which it was implemented.
A thought leadership brand
In a push to do more thought leadership without a heavy marketing hand, Salesforce asked us to develop a thought leadership brand for communicating ideas and content to sales leaders around the world. The result was Quotable, a stand-alone content destination for all things sales.
Dreamforce.com
Every year, the Dreamforce event re-imagines what an immersive brand experience might mean for Salesforce and its customers. And each year, the event’s website brings the event brand to life for tens of thousands. We’ve designed the look and feel of the site every year for the past few years.
