Customer Experience and Design | Engineering and Technology | Cloud Services
A full-service digital platform for Les Mills instructors and clubs
In Brief
When Les Mills International (LMI) noticed its digital platforms were underperforming, they partnered with us to increase retention and referrals. With projekt202, LMI was able to incorporate the functionality of its three existing services into a singular, seamless platform. Using Les Mills Connect, which features a new UI/UX flow, clubs and instructors can easily connect and run fitness programs together.
The Work
Customer Experience and Design
Engineering and Technology
Cloud Services
Consolidating services into a singular, seamless app
The Challenge
Les Mills International (LMI) has grown from a small family-owned gym to a globally recognized brand with a presence in 110 countries.
Although the brand itself has experienced strong growth, its digital offering for instructors was underperforming. By rethinking their existing digital platforms, the Les Mills team hoped to boost acquisition, retention and referral numbers.
Streamlining platform functionality
The Solution
The Solution
The project began with an in-depth discovery process, where we worked with the LMI team to define the project’s scope, including the core requirements, potential pitfalls, opportunities, and desired features. The core requirements were straightforward but multifaceted. The new platform would need to incorporate the functionality of two existing platforms, the Instructor Portal and Digital Kit Portal, as well as offering the ability to connect to a third platform, the Club Portal.
This completely new platform offered updated UI/UX and combined the functionality of its three existing platforms—the Instructor, Digital Kit, and Club portals.
Together, LMI and projekt202:
1. Created a new digital platform to replace multiple existing platforms
2. Designed and produced a prototype within six weeks
3. Provided backend and web development capabilities
4. Carried out rigorous quality assurance testing
A unified location for clubs and instructors within a single platform
The Impact
The resulting new platform, Les Mills Connect, enables Les Mills instructors and clubs to deliver high-quality fitness experiences to members around the world. The platform makes it easier than ever for instructors to find work, and for clubs to find instructors, ensuring that all of the talent available across the LMI network is fully leveraged.
