Damon Motorcycles

In Brief 
Award-winning manufacturer Damon Motors has set their sights on defining and shaping a smarter, safer future for riders. With a lofty goal to achieve zero fatality by 2030, Damon is positioned to completely transform the motorcycle industry. On the horizon is the release of Hypersport, Damon’s first all-electric sportsbike, and it’s poised to set the world on fire. Damon needed a website that matched the magnitude of their vision.

What We Did
Experience Design
Prototyping
Voice & Tone
Web Development

The Challenge

Riding a motorcycle is a visceral experience, and shoppers expect to see, touch, and test-ride the bike before making any decisions. The Hypersport is the whole package—beautiful design, impressive performance, and unmatched safety features. But there were a few obstacles to overcome. First, how could we accurately manifest Damon’s unique vision of the future, right now? On top of that, there were only two prototypes available for demos. There’s only one way to convince customers to reserve a bike they couldn’t see or ride—create an entire forward-facing world with a virtual experience.

The Solution

In order to tell Damon’s new brand story to the world, we conducted stakeholder workshops and honed in on key messages and visual elements needed to build Damon’s vision of the future in the present. Damon motorcycles are the fusion of human and machine, each inspiring new life in the other.

The Impact

The new site invites the customer to engage with Damon’s active community of supporters who are committed to building a safer future. Then, we hit them with a burst of excitement. Using x-ray mode to see the bike’s interior mechanics, zoom-ins to see micro details of the engine, and hotspots to reveal safety and performance features, the customer gets to experience the showroom thrill right from the comfort of home.