Experience Strategy

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

Score Better Customer Experiences and Business Results with User Testing

Score Better Customer Experiences and Business Results with User Testing

Director of Experience Strategy and Insight (ESI) Joe Dyer discusses the many benefits of customer experience validation, including usability testing and iterative validation.

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.

CEO Video: Own the Marketplace through Customer Experience Strategy

CEO Video: Own the Marketplace through Customer Experience Strategy

What if your vision for creating the ultimate customer experience isn't exactly 20/20? In this new Thought Leadership video, projekt202 Chairman and CEO David Lancashire provides clarity on better understanding your customers' journeys and using that eye-opening data to drive your business to new heights.

How to Build Evidence, Credibility and Consensus

How to Build Evidence, Credibility and Consensus

How can a product team gain a shared understanding of the problems to solve? Experience Strategy and Insight Director Joe Dyer takes a look at key areas for developing solutions.