Not all UX is created equal: See how the projekt202 team helps clients stand out from the competition by delivering solutions that meet customer and user needs, provide outstanding ROI, and open up new business opportunities.
Challenge: Applications are running into language barriers
One of the world’s top technology and hardware development companies needed consistency across its enterprise suite of over 80 applications. A streamlined enterprise design language, uniform navigation and standard product guidelines were essential.
Recommendation: Create language and workflow consistency
With its experience-driven design research methodology, projekt202 was asked to improve key workflows for high-revenue products and establish a design-thinking approach within the enterprise organization.
To gain insights into core users, projekt202’s team observed IT administrators, revealing that more than half of the applications were controlled by third-party development teams. In addition, many products had overlaps in functionality.
projekt202 also conducted a visual design exploration that would become the foundation for the company’s enterprise design language. This created a new look and feel to apply to an initial set of core products, showcasing their scalability and flexibility.
Results: Uniform language delivers pronounced revenue increases and brand reception
Applying its synthesized data from direct user observations, projekt202 built a new navigation across large portions of the application suite. The team also created an online repository to facilitate the new enterprise design language and its patterns. With these guidelines, the client established requirements for all third-party teams, which formed a more streamlined, cohesive and integrated suite of applications.
As a result of projekt202’s work:
- The client’s software as a service (SaaS) revenue has grown dramatically, along with its Net Promoter Score (NPS), a valuable indicator of business performance and brand experience
- The company bulked up its internal user experience (UX) team from three members to more than 30
- Employees have access to continuing education on experience-driven design and UX classes, taught by projekt202
Challenge: An unreliable workforce design needs to be terminated
A global workforce management company was laboring under outdated, convoluted technology. Its primary management resource had grown inconsistent, unreliable and difficult to use. The organization needed to improve customer interactions, keep competitors at bay, and create a new user-centered design and development process internally.
Recommendations: A redesign, UX support and a demo that silences the competition
projekt202 identified pressures from key competitors, documented users’ frustrations and perceptions, and interviewed stakeholders to capture the vision of the organization. Based on its analysis, the projekt202 team recommended a user-friendly redesign of the client’s 900-screen legacy application; hiring dedicated user experience (UX) staff; and unveiling an impressive demo at industry trade shows to spark word-of-mouth and sales.
Results: Superior user experience delivers over $1 billion in sales
When presented at an industry conference, a new dashboard solution based on projekt202’s design research caused an immediate sensation. Sales demand doubled as customers eagerly anticipated its release to market. Development strategy and priorities reflected the huge interest generated by the prototype’s unveiling.
In addition, persona-specific roadmaps for the legacy application were produced and validated, and mobile tools supporting key workflows across all personas were established and released. A consistent new visual design language was built across all applications and products. Design guidelines, principles and themes were created, along with interactive design and pattern libraries. To reinforce the company’s tech foundation, projekt202 helped grow the client’s UX team to more than 20 employees.
As a result of this collaboration, the workforce management company saw sales skyrocket from $240 million to over $1 billion.
The sales and marketing divisions continue to rely on projekt202-constructed resources. Providing this superior user experience has led to a sustained design and development partnership between the client and projekt202.