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projekt202 Wrote the Book on Designing Software for People

projekt202 Wrote the Book on Designing Software for People

Get a free book, Designing Software for People, showcasing our methodology for experience-driven transformation.

UX Design Delivers on Customer Needs, ROI and New Business Channels

UX Design Delivers on Customer Needs, ROI and New Business Channels

Not all UX is created equal: See how the projekt202 team helps clients stand out from the competition by delivering solutions that meet customer and user needs, provide outstanding ROI, and open up new business opportunities.

Velocity is a Vector

Velocity is a Vector

"It matters both how fast you're moving and also in what direction you're going. In fact, the direction matters far more than the magnitude. No amount of moving faster will help you reach your goal if you're heading the wrong way," writes projekt202 CTO Rob Pierry.

10 Tips for Kano Study Success

10 Tips for Kano Study Success

Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.

Designing Software for People: projekt202 Wrote the Book

Designing Software for People: projekt202 Wrote the Book

Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.

Does Your Customer Experience Make You Stand Out from Your Competitors?

Does Your Customer Experience Make You Stand Out from Your Competitors?

Companies are waking up to the value of genuine customer experience. Is yours one of those benefiting from a solid CX strategy?

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

"Demand for a simple and impressive user experience is the differentiator for many products, agnostic of industry or user base. Product owners need to adapt to a more modern approach to defining and prioritizing requirements,” writes projekt202 Regional Sr. Director of Program Management Matt Scamardo.