The seriousness of business has overtaken a lot of what companies do today. As a result, organizations may be losing touch with their customers.
Understanding your customers is more than just good business. In today's competitive environment, it can be the deciding factor in whether your company sinks or soars. projekt202 Chairman and CEO David Lancashire recently discussed the ways companies can fully leverage user experience (UX) strategies and shared his predictions of what's on the UX horizon.
"The over-arching goal of this entire project is to get passengers to destinations faster."
projekt202 has helped on-time performance soar for one of the world's leading airlines.
In this podcast, projekt202 Solutions Architect Mark Sims discusses working with the airline's team -- through research, UX design and UI development -- to successfully deliver large-scale web applications to support millions of travelers daily.