As a leader and active supporter of our tech community, projekt202 is proud to sponsor the inaugural Austin Design Week Nov. 7-11, 2016. A celebration of Austin's creative economy, the weeklong event showcases the design community's best in visual, interactive, product, industrial, architectural and civic design.
“User experience has a direct impact on your bottom line and it’s about time we start telling execs about UX in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do and the value it adds. Over the past 15 years, I’ve introduced user experience to everyone from CEOs to developers — using storytelling, metrics and case studies that can prove without a doubt the value that you bring.”
Human data, combined with analytic data, is essential to building customer-centric experiences, applications and culture. To do it well, you need to really understand your target and the people whose behavior you’d like to affect. Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or product.
"The decisions and understanding of the product should be agreed upon and understood throughout the team, throughout the process, so we're not playing the software version of telephone, where core values aren't trickling down until the message is lost."
In the latest episode of projekt202’s Thought Leadership video series, Senior User Experience (UX) Designer Lan Nguyen discusses the relationship between UX designers and developers. This working partnership is a vital factor in the success of an application project.
Lan outlines key recommendations for involving everyone from the start, before they invest their talents and time, and setting expectations that ensure communication and success.
Understanding your customers is more than just good business. In today's competitive environment, it can be the deciding factor in whether your company sinks or soars. projekt202 Chairman and CEO David Lancashire recently discussed the ways companies can fully leverage user experience (UX) strategies and shared his predictions of what's on the UX horizon.
"The over-arching goal of this entire project is to get passengers to destinations faster."
projekt202 has helped on-time performance soar for one of the world's leading airlines.
In this podcast, projekt202 Solutions Architect Mark Sims discusses working with the airline's team -- through research, UX design and UI development -- to successfully deliver large-scale web applications to support millions of travelers daily.
In this conversation with the Co-Founder and Chief Experience Officer (CXO) of projekt202, Peter Eckert looks at his company's origins and what lies ahead for companies striving to deliver the best possible customer experiences.
Some of projekt202's Thought Leaders -- representing key areas such as User Experience (UX) Design, Technology, and Experience Strategy, among many others -- broadcast their expertise in solving complex challenges facing today's businesses. Their presentations were recorded this week as part of projekt202's new Thought Leadership series. The videos showcase the experts behind projekt202's methodology and holistic approach to experience-driven application development.
Learn more about what we do at projekt202.
By Jannis Hegenwald projekt202 Experience Researcher
and Amber Lindholm projekt202 Director of Experience Strategy and Insight
In June, we are heading to the 2016 Enterprise UX Conference in San Antonio. In its second year, Enterprise UX focuses on the unique challenges of designing experiences for people who work for and in large-scale enterprises. This conference is exciting to us because it fills a gap in the UX community, where the historical focus has been on UX for end consumers. projekt202 has a long history and passion for working on enterprise solutions, and we look forward to meeting fellow attendees to understand your specific challenges and points of view.
Here is a brief overview of the topics we are most excited about: fear of change, getting started, prioritizing and design systems.
FEAR OF CHANGE
In today’s enterprise environment, developing great experience strategies and UX designs is not enough anymore. As business challenges become increasingly complex and enterprises need to react with more agility to market developments, equipping organizations to take action immediately and confidently is key to successful experience design. This requires experience strategy teams to take on various roles (researcher, strategist, facilitator, mediator, coach, etc.) and to be comfortable with working across disciplines fluently (design, research, business, economics, sociology, coaching, etc.).
At projekt202, we work with some of the biggest companies in the world on keystone projects that change products, organizations and industries. Because of the scale and the level of uncertainty, clients often turn to us to guide teams who are afraid of change. It will be interesting to hear how Steve Baty approaches this topic in his talk, "Breaking Out of Ruts: Tips for Overcoming the Fear of Change."
Fear of change is only one facet of an unwieldy beast of enterprise challenges when it comes to implementing impactful experience strategies and design. We have built numerous strategies that guide our clients’ efforts over 5-10 years, and one of the key things we focus on every time is breaking things down and helping teams get started. Russ Unger from 18F will talk about "Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started" and it will be interesting to hear about his experience working with federal agencies.
Another piece that is of the essence in getting organizations started is helping them prioritize initiatives. The art here lies in directing -- but not constraining -- the prioritization efforts, while ensuring that stakeholder and user voices are heard. Helping organizations understand the value of trade-offs is key. The intriguing title of Harry Max’s talk -- "Priority Zero: Some Things are More Equal than Others" -- has us excited to find out more about how he approaches prioritization.
Zooming out a little bit, we see a clear trend that we as designers, researchers, strategists and managers don’t design products or services anymore; we design systems. The times of isolation are gone for good, both on the front end as well as on the back end of enterprise UX. For us at projekt202, this means building resilient systems that are able to evolve and adapt over time. It will be interesting to learn how Nathan Curtis views this development in his talk, "Design Systems: From Project Done to Product Sustained."
What are the biggest challenges for enterprise UX in your opinion? Do you agree with our choice of topics? We would love to hear from you or, even better, see you at Enterprise UX 2016 in San Antonio.
Let’s chat. Message us to meet up during Enterprise UX 2016:
Director of Experience Strategy and Insight
"It's going to tie directly back to what we're designing, building, taking into market and driving revenue streams with."
How are companies missing out if they fail to employ user-experience (UX) strategies and what impact does this approach have on their bottom lines?
In this conversation with projekt202's Chairman and CEO, David Lancashire shares the real-world ROI of user experience, his advice to skeptics about embracing UX, and his predictions on the resources that companies will invest in and adopt in coming years.