study

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.

10 Tips for Kano Study Success

10 Tips for Kano Study Success

Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.

How to Build Evidence, Credibility and Consensus

How to Build Evidence, Credibility and Consensus

How can a product team gain a shared understanding of the problems to solve? Experience Strategy and Insight Director Joe Dyer takes a look at key areas for developing solutions.