sales

5 Ways Embedded SIM Cards Will Change Customer Experience

5 Ways Embedded SIM Cards Will Change Customer Experience

As carriers and smartphones use embedded SIM cards in future releases, what does that mean for consumers?

How 5G Will Transform the Consumer Experience

How 5G Will Transform the Consumer Experience

The many ways 5G technology can completely alter and improve the consumer experience.

4 Lessons Wireless Carriers Can Learn from Amazon

4 Lessons Wireless Carriers Can Learn from Amazon

Four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

projekt202 Honored at Dallas 100 Awards Gala for 2017

projekt202 Honored at Dallas 100 Awards Gala for 2017

projekt202 was honored at the 2017 Dallas 100 gala, recognizing the fastest-growing privately-held companies in Dallas-Fort Worth.

Does Your Software Deliver Better Digital Experiences That Customers Love?

Does Your Software Deliver Better Digital Experiences That Customers Love?

For over 14 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

6 in a Row: projekt202 Earns Its Place on 2017 Dallas 100

6 in a Row: projekt202 Earns Its Place on 2017 Dallas 100

For the sixth consecutive year, projekt202 has been named to the distinguished Dallas 100 list of fastest-growing privately-held companies in Dallas-Fort Worth.

Success Story: Superior UX Delivers Over $1 Billion in Sales

Challenge: An unreliable workforce design needs to be terminated

A global workforce management company was laboring under outdated, convoluted technology. Its primary management resource had grown inconsistent, unreliable and difficult to use. The organization needed to improve customer interactions, keep competitors at bay, and create a new user-centered design and development process internally.

Recommendations: A redesign, UX support and a demo that silences the competition

projekt202 identified pressures from key competitors, documented users’ frustrations and perceptions, and interviewed stakeholders to capture the vision of the organization. Based on its analysis, the projekt202 team recommended a user-friendly redesign of the client’s 900-screen legacy application; hiring dedicated user experience (UX) staff; and unveiling an impressive demo at industry trade shows to spark word-of-mouth and sales.

Results: Superior user experience delivers over $1 billion in sales

When presented at an industry conference, a new dashboard solution based on projekt202’s design research caused an immediate sensation. Sales demand doubled as customers eagerly anticipated its release to market. Development strategy and priorities reflected the huge interest generated by the prototype’s unveiling.

In addition, persona-specific roadmaps for the legacy application were produced and validated, and mobile tools supporting key workflows across all personas were established and released. A consistent new visual design language was built across all applications and products. Design guidelines, principles and themes were created, along with interactive design and pattern libraries. To reinforce the company’s tech foundation, projekt202 helped grow the client’s UX team to more than 20 employees.

As a result of this collaboration, the workforce management company saw sales skyrocket from $240 million to over $1 billion.

The sales and marketing divisions continue to rely on projekt202-constructed resources. Providing this superior user experience has led to a sustained design and development partnership between the client and projekt202.