research

10 Client Success Stories: The Power of Experience-Driven Transformation

10 Client Success Stories: The Power of Experience-Driven Transformation

In today’s ultra-competitive marketplace, excelling at customer experience is must. These client success stories demonstrate projekt202’s strengths and capabilities with these strategies.

5 Ways eSIM Will Change the Customer Experience

5 Ways eSIM Will Change the Customer Experience

eSIMs — or embedded SIM cards — are all the rage since Apple announced its latest iPhones would have the feature. As more carriers and smartphones likely incorporate the new tech into future releases, what does that mean for consumers?

Lessons from SXSW 2019: Designing the Best Customer Experiences

Lessons from SXSW 2019: Designing the Best Customer Experiences

Following this year’s South by Southwest, projekt202’s Leigha Selby shares lessons learned on the important value of designing experiences and memories.

How 5G Will Transform the Consumer Experience

How 5G Will Transform the Consumer Experience

It’s another development in the world of wireless tech, but will 5G provide more than just speed? projekt202’s Joe Dyer discusses the many ways 5G technology can completely alter and improve the consumer experience.

4 Lessons Wireless Carriers Can Learn from Amazon

4 Lessons Wireless Carriers Can Learn from Amazon

While retailers race to keep up with Amazon, wireless carriers, on the other hand, have been less susceptible to the “Amazon Effect.” In this article, projekt202’s Joe Dyer shares four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.

10 Expert Articles on How User Research Can Help Your Company

10 Expert Articles on How User Research Can Help Your Company

Great strategies for designing and developing software begin with understanding your users. By directly observing people, we get to the heart of their wants, needs and motivations. In this compilation of articles, projekt202’s experts share insights on strategies for putting user research to work for your team and organization.

The Real Costs of Poor Customer Service, Part 2

The Real Costs of Poor Customer Service, Part 2

In his follow-up article on customer service, projekt202’s Joe Dyer discusses ways in which media and communication companies should adjust their customer service strategies to produce more positive results.

The Real Costs of Poor Customer Service, Part 1

The Real Costs of Poor Customer Service, Part 1

According to a report, poor customer service costs companies more than $75 billion per year. Increasingly, customer service is one of the most important aspects of a consumer’s choice. projekt202’s Joe Dyer takes a look at the ways customer service can either boost or detract from a company’s brand.

Research, Design and Development Team Up to Create Great Experiences

Research, Design and Development Team Up to Create Great Experiences

projekt202’s Emily Diersing, Jasmine Walker and Tania Simpson will share how research, design and development work together to create something that people fall in love with, using their practical experience working with some of the world’s biggest brands at projekt202.

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

Based on extensive user experience research and design, projekt202’s Joe Dyer shares important findings and recommendations for best practices for B2B portals.

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”

How to Benefit from Emotional Intelligence and User Research

How to Benefit from Emotional Intelligence and User Research

Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.

Learning from Your Users: Research in Software

Learning from Your Users: Research in Software

Learn ways to successfully bring ethnographic research into software design. With real-world examples and lessons from the field, research practices are explained that steer projects to success and deliver software that customers love.