Listen to this business podcast as projekt202 VP of Customer Experience Jeremy Johnson and featured experts discuss the competitive benefits of designing game-changing UX.
An entire industry has grown up around agile methods for software development, but isn't there something better, something beyond agile?
In this podcast with projekt202's Chief Technology Officer, Rob Pierry discusses key aspects that make cross-functional teams effective and how moving beyond agile can have a profound impact on a company's success.
In the world of UX design, what are three key areas primed for real change?
In this podcast with projekt202′s Vice President of User Experience, Mike Blakesley looks at the present and future states of the industry, and discusses significant UX opportunities to leverage in the remainder of the year and into the next.
"It's going to tie directly back to what we're designing, building, taking into market and driving revenue streams with."
How are companies missing out if they fail to employ user-experience (UX) strategies and what impact does this approach have on their bottom lines?
In this conversation with projekt202's Chairman and CEO, David Lancashire shares the real-world ROI of user experience, his advice to skeptics about embracing UX, and his predictions on the resources that companies will invest in and adopt in coming years.
"I believe that form also needs to follow empathy. We need to truly understand the things that people try to accomplish in their daily lives, how they do it, where they struggle ... and have that empathy on the deepest level for their situation. Once we understand what they truly need, then everything comes together."
In this podcast with projekt202's Co-Founder and Chief Experience Officer (CXO), Peter Eckert sheds light on his company's origins, the principle of "form follows empathy" and his predictions about the evolution toward a global, connected Experience of Things.
Follow Peter Eckert on Twitter: @petroid
"It is changing the industry ... This approach has at times been called 'design thinking.' At projekt202, we like to call it also 'experience thinking,' because it really is all about people's experiences."
"Understanding those elements," she says, "is what helps us design, create and envision experiences that people really value and can connect with emotionally."
Follow Aliza Gold on Twitter: @alizagold
In this conversation with David Lancashire, the chairman and CEO of projekt202 shares his perspective on why some industry terms -- in particular, "design thinking" vs. "customer experience" -- resonate better with the business community, and the importance of uniting user observations with clear business goals to solve customer challenges.
Highlights from the podcast:
-- There's a fundamentally new approach to design and development ... We're calling that 'experience-driven' design and development ... It's all about new techniques that have emerged that allow us to observe the users and customers in context.
-- By gaining a much deeper and richer understanding of our customer at a persona level, we're able to design solutions that are able to really thrill and have them be much more enjoyable than was previously possible.
-- With 'design thinking,' people ... feel it's this creative thing that they may or may not even be able to understand and appreciate ... Whereas, a buzzword like 'customer experience' is a lot easier for a business-oriented person to consume, because they think in terms of an experience they're delivering for their customer. It's just an interesting quirk: What is the right name to call something and whether it's really helping the industry as a whole.
-- We need to help the rest of the world -- particularly the business community --understand that the essence and the frameworks that are behind these thoughts are actually things that drive real business value, real gains in market share, real gains in revenue growth ... How do these techniques -- these ways of understanding the customer in a more profound and detailed way -- potentially play into improving these financial metrics? They're very, very connected.
-- The methodology of getting closer to the user through these new techniques out of behavioral science should be incorporated into modern American business in a really systematic way. Companies that are understanding and gaining this clearer insight of their customers and the problems that customers are grappling with ... these companies are ... able to get design teams focused on solving the right problems.
-- There's a far more trustworthy, methodical, scientific program for incorporating ... this picture of what your customer or user really wants. It instills confidence.
-- That's the great news: what we're talking about is ... a very clear approach of observing people in the context of their everyday world. Through this observation, we're able to see that there are different personas, people acting and thinking in different ways.
-- projekt202 has a step-by-step framework for going through this process. You're empowering that designer to be focused on exactly the right thing, which means when the ideation process is in full swing, you're getting great ideas for solving these exact problems ... Our ability to tie these together is what sets projekt202 apart.