When used correctly and strategically, AI can significantly improve your customer experience, writes projekt202’s Joe Dyer.
A $60 billion retailer needs a comprehensive customer experience across all its digital channels. And they need it in only seven months. That was the challenge proposed to projekt202 and Vice President of Technology Paul Tidwell. In this interview, Paul describes how the projekt202 team worked within this tight timeframe to successfully deliver a complete and rewarding omnichannel experience.