observation

Improve CX with a Human-Centered Convergent Design Provider

Improve CX with a Human-Centered Convergent Design Provider

Convergent designers help companies apply expert design practices to products, services, and spaces. A Forrester Research report dives deep into these providers, including projekt202, and details key considerations for hiring the right designer for your team's job.

How to Select an Experience Design Provider

How to Select an Experience Design Provider

The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

Velocity is a Vector

Velocity is a Vector

"It matters both how fast you're moving and also in what direction you're going. In fact, the direction matters far more than the magnitude. No amount of moving faster will help you reach your goal if you're heading the wrong way," writes projekt202 CTO Rob Pierry.

Technically Legal: UX Research Case Study

Technically Legal: UX Research Case Study

When a company couldn’t understand why attorneys weren’t happier with its document submission software, projekt202's researchers were on the case. Principal Experience Researcher Kelly Moran details how the projekt202 team uncovered key shortfalls, inspiring developers to request more access to users.

10 Tips for Kano Study Success

10 Tips for Kano Study Success

Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.

Designing Software for People: projekt202 Wrote the Book

Designing Software for People: projekt202 Wrote the Book

Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

"Demand for a simple and impressive user experience is the differentiator for many products, agnostic of industry or user base. Product owners need to adapt to a more modern approach to defining and prioritizing requirements,” writes projekt202 Regional Sr. Director of Program Management Matt Scamardo.

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

Senior Program Manager Jessica Dolson shares 10 research activities with insights and best practices that assure a successful project and a happy client.

How to Build Evidence, Credibility and Consensus

How to Build Evidence, Credibility and Consensus

How can a product team gain a shared understanding of the problems to solve? Experience Strategy and Insight Director Joe Dyer takes a look at key areas for developing solutions.