millennial

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

The days of every household paying more than $100 per month for cable service are long gone. projekt202’s Joe Dyer tracks the trends and strategies that cable companies must follow to stay relevant for future subscribers.

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”