millennial

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Track the trends and strategies that cable companies must follow to stay relevant for future subscribers.

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”