journey map

5 of the Biggest Mistakes You’re Making with Your Customer Journey

5 of the Biggest Mistakes You’re Making with Your Customer Journey

"Becoming a truly customer-obsessed organization ... requires a convergence of multiple people, technologies and processes," writes Digital Transformation Officer Kevin Green in this insightful article.

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

Senior Program Manager Jessica Dolson shares 10 research activities with insights and best practices that assure a successful project and a happy client.