journey

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights on design systems, software development, ROI, UX, digital transformation, best practices for managing teams, and much more.

Designing Software for People: projekt202 Wrote the Book

Designing Software for People: projekt202 Wrote the Book

Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.

Does Your Customer Experience Make You Stand Out from Your Competitors?

Does Your Customer Experience Make You Stand Out from Your Competitors?

Companies are waking up to the value of genuine customer experience. Is yours one of those benefiting from a solid CX strategy?

5 of the Biggest Mistakes You’re Making with Your Customer Journey

5 of the Biggest Mistakes You’re Making with Your Customer Journey

"Becoming a truly customer-obsessed organization ... requires a convergence of multiple people, technologies and processes," writes Digital Transformation Officer Kevin Green in this insightful article.