In this Dallas Business Journal interview, projekt202 CEO David Lancashire discusses the company’s strategic acquisitions in Chicago and Silicon Valley, plus projekt202’s work to help the world’s biggest brands deliver better digital experiences.
projekt202 today announced its expansion into the Silicon Valley region with the successful acquisition of Cibo, a San Francisco-based brand experience design firm. In addition to giving projekt202 access to the Bay Area, Cibo’s design and brand strategy capabilities will further strengthen projekt202’s ability to help customers with their transformation initiatives.
A key reason for projekt202's standing as a Top Place to Work is the recognition of our team members' strengths, talents and career interests.
Project Coordinator Carly Lord describes her career path and responsibilities at projekt202:
I started at projekt202 as the Dallas Office Manager. From there, I became involved in the Experience Strategy and Insight (ESI) practice by assisting in the creation and operation of our Usability Lab in Dallas.
Exposure to projects that came through the lab led me to recognize an opportunity within the Project Management practice. Leveraging my skill set and background, I was promoted to a Project Coordinator, where I have been busy every hour of every day since.
In any of the roles I've held at projekt202, I've worked very hard to be the person that people come to in order to solve miscellaneous problems. When you are mortar and not so much a brick, you end up with a wide range of responsibilities that puts you in the face of many diverse challenges.
To be successful, you have to be transparent, kind and proactive. If you do all those things, there is no such thing as a challenge.
projekt202 has invested in me with trainings, certification classes and mentorship opportunities. They have put their belief in me to be accountable for the success of a client's investment and satisfaction with their experience at projekt202. That kind of investment and confidence is something I'm grateful for every day.
Leverage your skills and talents as part of our team. See projekt202's opportunities in Seattle, Austin and Dallas.
Challenge: Taking stock of the ways customers actually use trading platforms
A leading investment and banking firm wanted to create a new standard for high-end trading by making its existing platform more user-friendly and engaging, allowing customers to become better investors.
Recommendation: Bank on a customized solution to make users feel powerful (especially in front of their spouses)
By observing the ways people researched and chose investments using resources from the client and its competitors, projekt202’s researchers gained several interesting insights. Customers wanted to feel powerful and in control by having the ability to customize the system to suit their needs.
In particular, men wanted the trading platform to look complex, sophisticated and important so they could impress their spouses. This vital emotional factor – which would have been overlooked by standard market research – was discovered through projekt202’s unique, contextually-relevant observations.
Based on these user insights, projekt202 recommended a new infrastructure that supported a customized trading solution to fit customers’ practical and emotional expectations. It needed to balance stability, familiarity, flexibility and reliability; maintain current customers’ loyalty; and add new generational users.
Results: Gaining an outstanding 97% adoption rate
projekt202 worked with the client’s development teams to create multiple concepts for the application’s UI framework. A fresh look emerged to complement the newly-designed tools. Throughout development, projekt202 and the client worked together to integrate controls and tighten layout and interactions.
This partnership created a world-class application that was stable, secure, efficient and fast.
The application was built to:
- understand the complex work of trading
- support users by giving them a market-wide perspective
- guide their decisions in making solid investments
The innovative application achieved a 97% adoption rate in the client’s first quarter. It was also recognized in the trade media and by renowned industry analyst firm Gartner for its outstanding, forward-thinking design, development and adoption.