interactive

projekt202's Year in Review 2017

projekt202's Year in Review 2017

From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.

projekt202 Sponsors Seattle's World Usability Day Nov. 9

projekt202 Sponsors Seattle's World Usability Day Nov. 9

projekt202 is proud to sponsor Seattle's World Usability Day on Nov. 9, celebrating strides made in creating usable products.

Don't Miss projekt202's Customer Touchpoints Panel Oct. 17 at Seattle Interactive

Don't Miss projekt202's Customer Touchpoints Panel Oct. 17 at Seattle Interactive

projekt202 will host a panel discussion Oct. 17 at the Seattle Interactive Conference. "Your Experiences are Your Brand" will examine ways to use customer understanding to better meet audiences' needs across any touchpoint.

projekt202 Hosts "Your Experiences are Your Brand" Panel Oct. 17 at Seattle Interactive

projekt202 Hosts "Your Experiences are Your Brand" Panel Oct. 17 at Seattle Interactive

Join projekt202 at the 2017 Seattle Interactive Conference for "Your Experiences are Your Brand," an Oct. 17 panel discussion on using customer understanding to meet users' needs across any touchpoint.

projekt202 Sponsors Seattle Interactive Oct. 17-18

projekt202 Sponsors Seattle Interactive Oct. 17-18

projekt202 is proud to sponsor the 2017 Seattle Interactive Conference, a two-day event celebrating online technology, creativity and emerging trends in one of the world's most innovative cities.

projekt202's Year in Review 2016

projekt202's Year in Review 2016

From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2016. Here are some of the highlights from projekt202 in 2016.

Success Story: Superior UX Delivers Over $1 Billion in Sales

Challenge: An unreliable workforce design needs to be terminated

A global workforce management company was laboring under outdated, convoluted technology. Its primary management resource had grown inconsistent, unreliable and difficult to use. The organization needed to improve customer interactions, keep competitors at bay, and create a new user-centered design and development process internally.

Recommendations: A redesign, UX support and a demo that silences the competition

projekt202 identified pressures from key competitors, documented users’ frustrations and perceptions, and interviewed stakeholders to capture the vision of the organization. Based on its analysis, the projekt202 team recommended a user-friendly redesign of the client’s 900-screen legacy application; hiring dedicated user experience (UX) staff; and unveiling an impressive demo at industry trade shows to spark word-of-mouth and sales.

Results: Superior user experience delivers over $1 billion in sales

When presented at an industry conference, a new dashboard solution based on projekt202’s design research caused an immediate sensation. Sales demand doubled as customers eagerly anticipated its release to market. Development strategy and priorities reflected the huge interest generated by the prototype’s unveiling.

In addition, persona-specific roadmaps for the legacy application were produced and validated, and mobile tools supporting key workflows across all personas were established and released. A consistent new visual design language was built across all applications and products. Design guidelines, principles and themes were created, along with interactive design and pattern libraries. To reinforce the company’s tech foundation, projekt202 helped grow the client’s UX team to more than 20 employees.

As a result of this collaboration, the workforce management company saw sales skyrocket from $240 million to over $1 billion.

The sales and marketing divisions continue to rely on projekt202-constructed resources. Providing this superior user experience has led to a sustained design and development partnership between the client and projekt202.