experience strategy

How to Benefit from Emotional Intelligence and User Research

How to Benefit from Emotional Intelligence and User Research

Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.

Improve CX with a Human-Centered Convergent Design Provider

Improve CX with a Human-Centered Convergent Design Provider

Convergent designers help companies apply expert design practices to products, services, and spaces. A Forrester Research report dives deep into these providers, including projekt202, and details key considerations for hiring the right designer for your team's job.

How to Select an Experience Design Provider

How to Select an Experience Design Provider

The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

Score Better Customer Experiences and Business Results with User Testing

Score Better Customer Experiences and Business Results with User Testing

Director of Experience Strategy and Insight (ESI) Joe Dyer discusses the many benefits of customer experience validation, including usability testing and iterative validation.

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.

This Strategy Will Help You Uncover the Most Valuable Customer Experiences

How would you like to know what your customers really want and value, and what motivates them to actively engage with your products and services? projekt202's Vice President of Experience Strategy and Insight Aliza Gold discusses the use of experience strategy to discover patterns and themes that provide deeper, more valuable insights into customers' needs and motivations.