Tips for avoiding bias in UX research and design.
The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.
How would you like to know what your customers really want and value, and what motivates them to actively engage with your products and services? projekt202's Vice President of Experience Strategy and Insight Aliza Gold discusses the use of experience strategy to discover patterns and themes that provide deeper, more valuable insights into customers' needs and motivations.