digital transformation

Why UX Should Embrace Digital Transformation

Why UX Should Embrace Digital Transformation

Digital transformation -- "using digital technologies to drive effective business and, in some cases, stave off becoming obsolete" -- is red-hot, writes projekt202 VP of Customer Experience Jeremy Johnson.

How to Better Engage Customers Through Digital Transformation

How to Better Engage Customers Through Digital Transformation

How do companies digitally transform themselves to better engage their customers? In this interview, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like Under Armour, IBM and GE are successfully expanding their visions and business capabilities.