data

5 Ways eSIM Will Change the Customer Experience

5 Ways eSIM Will Change the Customer Experience

eSIMs — or embedded SIM cards — are all the rage since Apple announced its latest iPhones would have the feature. As more carriers and smartphones likely incorporate the new tech into future releases, what does that mean for consumers?

How 5G Will Transform the Consumer Experience

How 5G Will Transform the Consumer Experience

It’s another development in the world of wireless tech, but will 5G provide more than just speed? projekt202’s Joe Dyer discusses the many ways 5G technology can completely alter and improve the consumer experience.

4 Lessons Wireless Carriers Can Learn from Amazon

4 Lessons Wireless Carriers Can Learn from Amazon

While retailers race to keep up with Amazon, wireless carriers, on the other hand, have been less susceptible to the “Amazon Effect.” In this article, projekt202’s Joe Dyer shares four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

10 Tips for Kano Study Success

10 Tips for Kano Study Success

Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.

Aligning UX Design with User Psychology: An Interview with "Bottlenecks" Author David Evans

Aligning UX Design with User Psychology: An Interview with "Bottlenecks" Author David Evans

Why do some digital experiences engage us, while others do not? projekt202 interviews David Evans about his new book, Bottlenecks: Aligning UX Design with User Psychology, in which he explores psychological constrictions that affect users' receptiveness to digital innovations.

projekt202 Delivers Improved Experience for Global CEO Network

projekt202 Delivers Improved Experience for Global CEO Network

A global CEO platform needed to take its tech presence to the next level. projekt202 harnessed a full tech stack, UX/UI research and proven methodologies to improve the experience for 24,000+ customers.

projekt202’s UX-Defining Design System Maps Out Cohesive Digital Experience for Travel Tech Leader

projekt202’s UX-Defining Design System Maps Out Cohesive Digital Experience for Travel Tech Leader

A leading tech provider to the global travel industry recognized a visual disconnect in its product portfolio and a need to redesign its robust catalog of digital properties. The organization relied on projekt202 to map out and implement a successful new software strategy.

projekt202 Helps Client Rev Up New Personal Ride Service

projekt202 Helps Client Rev Up New Personal Ride Service

For a ridesharing startup, the road to success started with the research, design and development experts at projekt202.

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

"Demand for a simple and impressive user experience is the differentiator for many products, agnostic of industry or user base. Product owners need to adapt to a more modern approach to defining and prioritizing requirements,” writes projekt202 Regional Sr. Director of Program Management Matt Scamardo.

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

10 Best Practices for Managing UX Research and UX Design Activities, from a PM’s Perspective

Senior Program Manager Jessica Dolson shares 10 research activities with insights and best practices that assure a successful project and a happy client.

UX in the Age of Skynet: How Machine Learning (ML) will Evolve Interface Design and Development

UX in the Age of Skynet: How Machine Learning (ML) will Evolve Interface Design and Development

"The broader appetite to leverage techniques for turning quantitative and qualitative data into software continues to gain acceptance and is regularly performed by specialized teams," writes VP of Technology Paul Tidwell.

Crafting Confidence Inside the SDLC

Crafting Confidence Inside the SDLC

Regression testing has never been more important than it is today. Between browsers and mobile devices, there are countless ways to access applications, and users expect the same experience on their phones as they do on their computers.

Big Design '16 Preview: Big Data + Human Data

Big Design '16 Preview: Big Data + Human Data

Human data, combined with analytic data, is essential to building customer-centric experiences, applications and culture. To do it well, you need to really understand your target and the people whose behavior you’d like to affect. Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or product.