eSIMs — or embedded SIM cards — are all the rage since Apple announced its latest iPhones would have the feature. As more carriers and smartphones likely incorporate the new tech into future releases, what does that mean for consumers?
"Demand for a simple and impressive user experience is the differentiator for many products, agnostic of industry or user base. Product owners need to adapt to a more modern approach to defining and prioritizing requirements,” writes projekt202 Regional Sr. Director of Program Management Matt Scamardo.
Human data, combined with analytic data, is essential to building customer-centric experiences, applications and culture. To do it well, you need to really understand your target and the people whose behavior you’d like to affect. Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or product.