customer

5 Ways eSIM Will Change the Customer Experience

5 Ways eSIM Will Change the Customer Experience

eSIMs — or embedded SIM cards — are all the rage since Apple announced its latest iPhones would have the feature. As more carriers and smartphones likely incorporate the new tech into future releases, what does that mean for consumers?

How 5G Will Transform the Consumer Experience

How 5G Will Transform the Consumer Experience

It’s another development in the world of wireless tech, but will 5G provide more than just speed? projekt202’s Joe Dyer discusses the many ways 5G technology can completely alter and improve the consumer experience.

4 Lessons Wireless Carriers Can Learn from Amazon

4 Lessons Wireless Carriers Can Learn from Amazon

While retailers race to keep up with Amazon, wireless carriers, on the other hand, have been less susceptible to the “Amazon Effect.” In this article, projekt202’s Joe Dyer shares four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.

10 Expert Articles on How User Research Can Help Your Company

10 Expert Articles on How User Research Can Help Your Company

Great strategies for designing and developing software begin with understanding your users. By directly observing people, we get to the heart of their wants, needs and motivations. In this compilation of articles, projekt202’s experts share insights on strategies for putting user research to work for your team and organization.

The Real Costs of Poor Customer Service, Part 2

The Real Costs of Poor Customer Service, Part 2

In his follow-up article on customer service, projekt202’s Joe Dyer discusses ways in which media and communication companies should adjust their customer service strategies to produce more positive results.

The Real Costs of Poor Customer Service, Part 1

The Real Costs of Poor Customer Service, Part 1

According to a report, poor customer service costs companies more than $75 billion per year. Increasingly, customer service is one of the most important aspects of a consumer’s choice. projekt202’s Joe Dyer takes a look at the ways customer service can either boost or detract from a company’s brand.

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

The days of every household paying more than $100 per month for cable service are long gone. projekt202’s Joe Dyer tracks the trends and strategies that cable companies must follow to stay relevant for future subscribers.

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

Based on extensive user experience research and design, projekt202’s Joe Dyer shares important findings and recommendations for best practices for B2B portals.

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

Improve CX with a Human-Centered Convergent Design Provider

Improve CX with a Human-Centered Convergent Design Provider

Convergent designers help companies apply expert design practices to products, services, and spaces. A Forrester Research report dives deep into these providers, including projekt202, and details key considerations for hiring the right designer for your team's job.

How to Select an Experience Design Provider

How to Select an Experience Design Provider

The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

projekt202 Experts Share Thought Leadership Insights & Strategies to Help Your Team Succeed

In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights on design systems, software development, ROI, UX, digital transformation, best practices for managing teams, and much more.

Webinar: Strengthen IT's Position Through a Business Technology Strategy Based on Customer Obsession

Webinar: Strengthen IT's Position Through a Business Technology Strategy Based on Customer Obsession

Watch this webinar for key insights about transforming your organization into a customer-obsessed, fast-moving powerhouse.

Interview with projekt202 Chairman & CEO David Lancashire

Interview with projekt202 Chairman & CEO David Lancashire

In this interview, projekt202 Chairman and CEO David Lancashire shares his personal keys to success, the opportunities to be found in business challenges, and his advice for entrepreneurs.