consumer

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

10 Tips for Kano Study Success

10 Tips for Kano Study Success

Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.

Does Your Software Deliver Better Digital Experiences That Customers Love?

Does Your Software Deliver Better Digital Experiences That Customers Love?

For over 14 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

projekt202 Secures Top 20 Spot on 2017 Fast Tech List

projekt202 Secures Top 20 Spot on 2017 Fast Tech List

projekt202 placed 14th in the 2017 Fast Tech list of fastest-growing technology companies.

Why UX Should Embrace Digital Transformation

Why UX Should Embrace Digital Transformation

Digital transformation -- "using digital technologies to drive effective business and, in some cases, stave off becoming obsolete" -- is red-hot, writes projekt202 VP of Customer Experience Jeremy Johnson.