case study

Client Successes & the Power of Experience-Driven Transformation

Client Successes & the Power of Experience-Driven Transformation

In today’s competitive marketplace, excelling at customer experience is must. Here’s how we do it.

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Technically Legal: UX Research Case Study

Technically Legal: UX Research Case Study

When a company couldn’t understand why attorneys weren’t happier with its document submission software, projekt202's researchers were on the case. Principal Experience Researcher Kelly Moran details how the projekt202 team uncovered key shortfalls, inspiring developers to request more access to users.