Mercedes-Benz

Client Success Story: Using Personas to Reach Customers

Client Success Story: Using Personas to Reach Customers

This client success story highlights the ways personas developed by Mercedes-Benz Financial Services, in partnership with projekt202, captured the attention of millennial and Generation Z consumers to usher them into a new phase of their lives.

Lenders Use Personas to Target Gen Z

Lenders Use Personas to Target Gen Z

Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”

projekt202's Year in Review 2017

projekt202's Year in Review 2017

From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.

projekt202's Year in Review 2016

projekt202's Year in Review 2016

From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2016. Here are some of the highlights from projekt202 in 2016.