ESI

projekt202 Wrote the Book on Designing Software for People

projekt202 Wrote the Book on Designing Software for People

Get a free book, Designing Software for People, showcasing our methodology for experience-driven transformation.

How to Benefit from Emotional Intelligence and User Research

How to Benefit from Emotional Intelligence and User Research

Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.

Learning from Your Users: Research in Software

Learning from Your Users: Research in Software

Learn ways to successfully bring ethnographic research into software design. With real-world examples and lessons from the field, research practices are explained that steer projects to success and deliver software that customers love.

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

Experience-Driven Software Delivers Increased Revenue, Customer Loyalty and Industry Recognition

For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

projekt202's Year in Review 2017

projekt202's Year in Review 2017

From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.

Does Your Software Deliver Better Digital Experiences That Customers Love?

Does Your Software Deliver Better Digital Experiences That Customers Love?

For over 14 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.

Designing Software for People: projekt202 Wrote the Book

Designing Software for People: projekt202 Wrote the Book

Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.

Does Your Customer Experience Make You Stand Out from Your Competitors?

Does Your Customer Experience Make You Stand Out from Your Competitors?

Companies are waking up to the value of genuine customer experience. Is yours one of those benefiting from a solid CX strategy?

Score Better Customer Experiences and Business Results with User Testing

Score Better Customer Experiences and Business Results with User Testing

Director of Experience Strategy and Insight (ESI) Joe Dyer discusses the many benefits of customer experience validation, including usability testing and iterative validation.

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

Backlog Architecture: Unifying Design and Development in a Backlog at Scale

"Demand for a simple and impressive user experience is the differentiator for many products, agnostic of industry or user base. Product owners need to adapt to a more modern approach to defining and prioritizing requirements,” writes projekt202 Regional Sr. Director of Program Management Matt Scamardo.