Podcast

projekt202 podcast: How projekt202 Delivered the Full Omnichannel Experience for a $60 Billion Retailer

projekt202 podcast: How projekt202 Delivered the Full Omnichannel Experience for a $60 Billion Retailer

In this brand-new podcast, projekt202 Vice President of Technology Paul Tidwell describes how the projekt202 team worked within a tight timeframe to deliver an outstanding omnichannel experience for a $60 billion retailer.

projekt202 podcast: Surveying Austin's Leading-Edge Tech Landscape

projekt202 podcast: Surveying Austin's Leading-Edge Tech Landscape

In this new podcast, projekt202 Vice President of Technology Paul Tidwell takes a look at the current state of Austin's tech scene. He also discusses key industry conferences, such as Front Porch, and projekt202's involvement in helping a nonprofit that serves children and families affected by trauma.

projekt202 CEO podcast: Here's the Key to Gaining Powerful Customer Insights to Improve Your Business

projekt202 CEO podcast: Here's the Key to Gaining Powerful Customer Insights to Improve Your Business

In this new podcast, projekt202 Chairman and CEO David Lancashire discusses the methodology behind qualitative research, and the power of observations that reveal customers' wants, needs and emotional connections with a company's products, services or brand.

projekt202 podcast: Why Smart Companies Adopt UX

projekt202 Chairman and CEO David Lancashire
projekt202 Chairman and CEO David Lancashire

 

"It's going to tie directly back to what we're designing, building, taking into market and driving revenue streams with."

How are companies missing out if they fail to employ user-experience (UX) strategies and what impact does this approach have on their bottom lines?

In this conversation with projekt202's Chairman and CEO, David Lancashire shares the real-world ROI of user experience, his advice to skeptics about embracing UX, and his predictions on the resources that companies will invest in and adopt in coming years.

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projekt202 podcast: Coming to Terms with Design Thinking vs. Customer Experience

In this conversation with David Lancashire, the chairman and CEO of projekt202 shares his perspective on why some industry terms -- in particular, "design thinking" vs. "customer experience" -- resonate better with the business community, and the importance of uniting user observations with clear business goals to solve customer challenges.

Highlights from the podcast:

-- There's a fundamentally new approach to design and development ... We're calling that 'experience-driven' design and development ... It's all about new techniques that have emerged that allow us to observe the users and customers in context.

-- By gaining a much deeper and richer understanding of our customer at a persona level, we're able to design solutions that are able to really thrill and have them be much more enjoyable than was previously possible.

-- With 'design thinking,' people ... feel it's this creative thing that they may or may not even be able to understand and appreciate ... Whereas, a buzzword like 'customer experience' is a lot easier for a business-oriented person to consume, because they think in terms of an experience they're delivering for their customer. It's just an interesting quirk: What is the right name to call something and whether it's really helping the industry as a whole.

-- We need to help the rest of the world -- particularly the business community --understand that the essence and the frameworks that are behind these thoughts are actually things that drive real business value, real gains in market share, real gains in revenue growth ... How do these techniques -- these ways of understanding the customer in a more profound and detailed way -- potentially play into improving these financial metrics? They're very, very connected.

-- The methodology of getting closer to the user through these new techniques out of behavioral science should be incorporated into modern American business in a really systematic way. Companies that are understanding and gaining this clearer insight of their customers and the problems that customers are grappling with ... these companies are ... able to get design teams focused on solving the right problems.

-- There's a far more trustworthy, methodical, scientific program for incorporating ... this picture of what your customer or user really wants. It instills confidence.

-- That's the great news: what we're talking about is ... a very clear approach of observing people in the context of their everyday world. Through this observation, we're able to see that there are different personas, people acting and thinking in different ways.

-- projekt202 has a step-by-step framework for going through this process. You're empowering that designer to be focused on exactly the right thing, which means when the ideation process is in full swing, you're getting great ideas for solving these exact problems ... Our ability to tie these together is what sets projekt202 apart.