Experience Strategy

How to Start Building Your Next-Gen Enterprise Portal

How to Start Building Your Next-Gen Enterprise Portal

projekt202’s Joe Dyer shares important insights for best practices for next-gen enterprise portals.

The Future of Customer Self-Service

The Future of Customer Self-Service

Discover trends in customer self-service and what your company must focus on to improve customer experience.

The Business of Customer Self-Service

The Business of Customer Self-Service

Netflix turned customer self-service into a defining characteristic of its business. Here’s how they did it.

The Importance and Power of Customer Self-Service

The Importance and Power of Customer Self-Service

Learn about customer self-service and why it’s so important in today’s ultra-competitive marketplace.

5 Ways Embedded SIM Cards Will Change Customer Experience

5 Ways Embedded SIM Cards Will Change Customer Experience

As carriers and smartphones use embedded SIM cards in future releases, what does that mean for consumers?

How 5G Will Transform the Consumer Experience

How 5G Will Transform the Consumer Experience

The many ways 5G technology can completely alter and improve the consumer experience.

4 Lessons Wireless Carriers Can Learn from Amazon

4 Lessons Wireless Carriers Can Learn from Amazon

Four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.

The Real Costs of Poor Customer Service, Part 2

The Real Costs of Poor Customer Service, Part 2

How media and communication companies should adjust customer service strategies to drive positive results.

The Real Costs of Poor Customer Service, Part 1

The Real Costs of Poor Customer Service, Part 1

A look at the ways customer service can either boost or detract from a company’s brand.

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Track the trends and strategies that cable companies must follow to stay relevant for future subscribers.

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

Based on extensive user experience research and design, projekt202’s Joe Dyer shares important findings and recommendations for best practices for B2B portals.

How to Benefit from Emotional Intelligence and User Research

How to Benefit from Emotional Intelligence and User Research

Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.