The days of every household paying more than $100 per month for cable service are long gone. projekt202’s Joe Dyer tracks the trends and strategies that cable companies must follow to stay relevant for future subscribers.
The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.
To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.
When a company couldn’t understand why attorneys weren’t happier with its document submission software, projekt202's researchers were on the case. Principal Experience Researcher Kelly Moran details how the projekt202 team uncovered key shortfalls, inspiring developers to request more access to users.