Experience Strategy

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

Millennials Lead the Way in Cord-cutting: Trends & Strategies the Cable Companies Can't Ignore

The days of every household paying more than $100 per month for cable service are long gone. projekt202’s Joe Dyer tracks the trends and strategies that cable companies must follow to stay relevant for future subscribers.

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

B2B Portals are Mission Critical, So Why Do So Many Offer Frustrating Experiences?

Based on extensive user experience research and design, projekt202’s Joe Dyer shares important findings and recommendations for best practices for B2B portals.

How to Benefit from Emotional Intelligence and User Research

How to Benefit from Emotional Intelligence and User Research

Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

Diary Studies 101: Benefits & Basics for Better Understanding Your Customers

To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.

Real Vs. Fake Journey Maps

Real Vs. Fake Journey Maps

Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.

Score Better Customer Experiences and Business Results with User Testing

Score Better Customer Experiences and Business Results with User Testing

Director of Experience Strategy and Insight (ESI) Joe Dyer discusses the many benefits of customer experience validation, including usability testing and iterative validation.

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

The Reframing of Personas: Choosing Flexibility Over Rigid Adherence to Process

Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.

CEO Video: Own the Marketplace through Customer Experience Strategy

CEO Video: Own the Marketplace through Customer Experience Strategy

What if your vision for creating the ultimate customer experience isn't exactly 20/20? In this new Thought Leadership video, projekt202 Chairman and CEO David Lancashire provides clarity on better understanding your customers' journeys and using that eye-opening data to drive your business to new heights.

How to Build Evidence, Credibility and Consensus

How to Build Evidence, Credibility and Consensus

How can a product team gain a shared understanding of the problems to solve? Experience Strategy and Insight Director Joe Dyer takes a look at key areas for developing solutions.