The days of every household paying more than $100 per month for cable service are long gone. projekt202’s Joe Dyer tracks the trends and strategies that cable companies must follow to stay relevant for future subscribers.
To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.
What if your vision for creating the ultimate customer experience isn't exactly 20/20? In this new Thought Leadership video, projekt202 Chairman and CEO David Lancashire provides clarity on better understanding your customers' journeys and using that eye-opening data to drive your business to new heights.