The impact of design and user experience on business success is profound. Game-changing UX is the top way to ensure customer satisfaction and enduring loyalty in today’s marketplace.
A McKinsey study found that design-led companies had 32% more revenue and 56% higher total returns to shareholders compared with other companies.
Design, however, is much more than the way a product looks. More importantly, it is how it works and how it feels. Whether that’s using a smartphone app, creating a purchase order, or evaluating the success of your corporate strategy, how people experience your products and services has a direct and significant impact on your brand perception and corporate revenue.
Experts on the podcast shared how user interfaces, inclusive design, conversational UX, artificial intelligence and more are shaping the ways people work today and will work in the not-too-distant future.
In addition to Jeremy, experts on the UX podcast were Jonathan Shariat with Project Ronin and Heike Rapp with SAP. The podcast host is Bonnie Graham.
Among the highlights of the podcast:
“Designers need to be very sharp because they’re shaping our future … They need to fight for a plan. They need to evangelize their value because today’s business leaders are interacting with designers and that’s going to shape how they think about it in the future.”
“It’s your job, how difficult your task will be of getting design integrated into the DNA of that organization. If I were going to say how to do that, it would be to show your effectiveness. Make sure you speak their language and show results. Pick a hero project. Pick something where you can have a really big effect and engage in your full design process to show them the value from that particular project. From there, it’ll spread and make your job much easier at that point.”
“Within the next 5 to 10 years, design helping drive positive business outcomes will just become a permanent part of every product or service design and development project. Agile software development is the gold standard; it just takes awhile to turn these big ships around … Companies that start today will have a leg up in the economy as they become more and more focused on the [customer or user] experience.”
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, and The Container Store, among many others.