projekt202 team dives into increasing client ROI, customer use
How do we increase top-line revenue while making us meaningful to pre-pay viewers?
To learn about our client’s pain points and opportunities for digital transformation, the projekt202 team of researchers and experience strategists visited more than a dozen households of differing backgrounds. In all, we conducted more than 21 immersive, customer-focused observations, which included product installations and store intercepts.
As a result, our observational research insights are driving the prioritization of products, features and improved business processes. In addition, our research helped the client reimagine the many ways that customers can interact throughout the purchase and service lifecycle to achieve increased customer satisfaction and sales.
· Observational study to determine customer needs
· Prioritization of investments
· Cross-team collaboration: business, tech and marketing
· Journey maps
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, and The Container Store, among many others.