The article explores personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives — one of financial competency and vehicle ownership. Mercedes-Benz Financial Services uses Sara as a template for potential customers navigating the company's digital tools while shopping for a vehicle.”
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, and The Container Store, among many others.