projekt202 Helps Client Uncover and Understand Opportunities for New Users
projekt202 worked with one of the leaders in mobile device technology to get a better competitive understanding of where their product stood in the larger mobile device ecosystem.
The goal was to help the client’s team better understand ways to improve the out-of-the-box experience for new users.
Our process for this engagement included diary studies, usability testing and heuristic guidelines.
The results informed a design phase that flow-by-flow documented how issues could be resolved. This design phase showcased valuable opportunities in usability, proportions, structure, color, typography and scale.
The result was an experience that adhered to visual unity, content hierarchy and consistent design patterns.
KPIs: NPS, lower returns, improved experiences
projekt202 differentiator: Usability testing, competitive heuristics, user experience design
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, and The Container Store, among many others.