10 Expert Articles on How User Research Can Help Your Company

Great strategies for software begin with understanding your users

By directly observing people, we can get to the heart of their needs, motivations and aspirations. We observe users in their “habitats” -- in the office, at home, or at play -- and we uncover what drives them, what inspires them and what connects with them on an emotional level. By doing this, projekt202 creates knowledge for our clients of where to best invest resources based on this deep understanding of what customers value.

projekt202's Experience Strategy and Insight (ESI) team discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.

In the following 10 articles, projekt202’s ESI leaders share expert tips and advice on strategies for putting user research to work for your team and organization.


projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.

projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & InsightUser ExperienceSoftware DevelopmentMarketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.

projekt202 has offices in AustinChicagoDallas, San Francisco and Seattle.

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