Software Development & Strategy: 10 Essential Articles to Read Now

projekt202 CTO Rob Pierry shares insights
on experience-driven transformation through strategic software development

projekt202 CTO Rob Pierry

projekt202 CTO Rob Pierry

At projekt202, we take a holistic approach to designing and developing software. We use strategy and insight with validation to uncover customers’ wants and needs so we know what to build, then our multidisciplinary, tightly integrated teams collaborate to build the software solution, without losing sight of overall business objectives.

In the following articles, projekt202 Chief Transformation Officer Rob Pierry sheds light on many facets of the software development process and the strategies behind experience-driven transformation.


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projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.

projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & InsightUser ExperienceSoftware DevelopmentMarketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.

projekt202 has offices in AustinChicagoDallas, San Francisco and Seattle.

CONTACT US TODAY TO DISCUSS HOW THE PROJEKT202 TEAM CAN DELIVER RESULTS FOR YOU AND YOUR TEAM.  

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